Stakeholders Essay Example | Topics and Well Written Essays - 500 words

Stakeholders - Essay Example Also, the main ingredients of successful report are: the opening paragraph should state any terms of reference; some presentations may give a sum ­ any recommendations at the beginning; the body of the presentation should be set out in clear statements and side headings may be shown. The rationale means that stakeholders are motivated and persuaded to accept and approve the project. Obviously, this approach does not take cultural or political considerations into account. The appeal is the communications approach that relates to the motives of the target audience (internal and external stakeholders). A part of presentation, based on a rational approach, will depend on logic and speak to the stakeholders’ intellect. Another part, based on emotional approach, will appeal to the heart of the intended audience. Also, visual aids (graphs, tables, schemes etc.) can help the audience to grasp the idea at once (Adair, Thomas 2003). In order to address needs and expectations of external stakeholders (the American society and global community) emotional approach will be used. (1) Facts and current statistics concerning terrorist attacks and number of deaths per year will help to persuade this group in crucial role of the project X for the global community (tables and graphs can help to present the information). Lots of politicians are sure that the terrorists have an access to the weapon of mass destruction, but they either are afraid to use it or wait for a suitable moment to do it. (2) The USA has a reliable Defense System, but technology (and Information Technology) needs some improvements and changes over time. The project X is aimed to develop state-of-the-art AMDS. Only in this case, it will be possible to protect major cities of the USA from enemy missile attack. Apart from the grief and pity the events of 11 September brought to millions of American people, it has also granted the U.S citizens